The project was to shoot a live action spot
with a transition to a new virtual world for MTV
which will be released in January 2009. EI provided the creative, directing, editing and graphics.
Loft25 is a luxury condo in Chelsea in New York City and with the help of Ewen Industries and the Warehouse Agency, ads will be created for use in New York City taxicabs.
Mechanism Digital is known for their 3-D animation in the commercial and broadcast world. With this partnership EI can now offer not only editing, but also high end graphics and animation.